In a clever marketing move the Kingsland Business Society has made a high quality video for its over 400 members to use free of charge on their websites.
The video highlights the services and hi-tech sector businesses operating in the area and the opportunities for business and investment.
It includes a series of interviews and profiles with local business owners, while showcasing the attractions and facilities of this very much in-demand, funky inner city suburb.
“We know having video on a website is very attractive to search engines,” says Christine Foley, Kingsland Business Society Manager.
“We wanted to find a way our business owners could promote themselves more without spending a fortune, so we have made this available for them to use free on their websites in whatever way they like,” she said.
Already businesses that have trialled the video, including First Scene Prop & Costume Hire, are reporting strong interest.
First Scene general manager Jo Pilkington says “This has been really encouraging for our business – 142 people have seen our post on Facebook featuring the Kingsland creative hub video.”
Already 13 percent of creative business in Auckland are centred in the Albert-Eden Ward and there are plans by the Auckland Economic Development Unit to strengthen the sector even more.
Building expertise in screen and creative digital content fits in well with the strategy of the Auckland Council Economic Development Unit because it is seen as fundamental to the growth of areas from animation and publishing to tourism and manufacturing.
Strengthening these areas will be important for attracting and retaining skilled knowledge workers and encouraging more research and development in Auckland.
‘We are unashamedly promoting Kingsland as THE place for creative businesses,” says Christine Foley. “This video helps strengthen the marketing plans of our vibrant and already successful creative sector and we are hoping to grow the opportunities even further.”