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How does your marketing measure up? CALLING ALL KIWI TECH COMPANIES!


Complete the 2012 market measures survey to see how you measure up.

Visit to complete the survey and receive a free copy of the survey results and insight report worth $250.

The survey will be open until friday 27 july 2012, and results made available by september 2012.

Thanks to our sponsors PWC and New Zealand Trade and Enterprise.

This survey is also supported by CSI, NZSA, NZICT, Hi-Tech Trust, Auckland ICT, Taranaki Technology and Priority One. 

About Market Measures
Concentrate and SwayTech have teamed up to bring you the 4th annual Market Measures survey.
Market Measures is a national study that benchmarks the sales and marketing activity of New Zealand’s technology companies. The aim of this survey is to give Kiwi technology companies useful information for planning their sales and marketing strategies. For more information please visit or email

We’re on an ongoing mission to find the formula for Kiwi hi-tech marketing success.

NZSA Proud Sponsors of the IBM SmartCamp



The New Zealand Software Association is pleased to announce its sponsorship and support of the IBM SmartCamp Sydney and the launch of the IBM Global Entrepreneur Program.

Together we would like to encourage smart entrepreneurs, with businesses less than five years old, to help us build a smarter planet. Does your solution address problems the world is facing in energy, healthcare, telecommunications or any other of the 19 areas related to a smarter planet*?
If that sounds like you, then we encourage you to apply to participate in SmartCamp Sydney which will be held on Thursday, 6 September 2012.

SmartCamp is an exclusive event bringing together entrepreneurs, investors and experienced mentors who want to build a smarter planet.  Selected participants will receive:

·   Mentorship from world class venture capitalists, angel investors and industry advisors.
·   Exposure to IBM Industry executive leadership and business development leaders.
·   A chance to advance to SmartCamp Beijing Regional Event being held 25-26 September 2012.

Entries for Smart Camp close on 15 August 2012 at
Finalists/participants for the SmartCamp event will be announced by 22 August 2012.

SmartCamp is a part of the IBM Global Entrepreneur initiative, which helps startups build their business around the smarter planet market opportunity.  By leveraging the benefits of IBM Global Entrepreneur program, startups can gain access to no-charge IBM software, technical enablement resources, mentoring, greater credibility, and validation of your solution.   To join and learn more, visit

Questions?  Please contact Michael Stevens-Jones at IBM, by Email: or Mobile: (+61) 421 054 042

Proudly sponsored and supported by

* For more information on IBM Smarter Planet vision:

NZSA Event July 2012 with Shane Bradley Founder of IdeaHQ

Shane Bradley – NZSA Networking Event July 2012
Tuesday, July 10, 2012 from 5:30 PM – 7:30 PM

Shane is the founder of IdeaHQ and an entrepreneur who has created and managed his own successful businesses for more than a decade since leaving school aged 16. Shane is passionate about supporting New Zealand businesses and entrepreneurs, hence the IdeaHQ concept and various other investments he has in the business community.

Shane’s most recent business,, was acquired by Yellow Pages in 2009. was started in September 2004 and grew rapidly to become NZ’s 2nd largest online business directory (behind Yellow Pages) with over 215,000 businesses listed and 750,000 users per month.

Shanes desire to start IdeaHQ was due to his belief that such a concept would have fast tracked his early business years, largely through not making simple mistakes. Shanes aim is to pass on his first hand lessons to the young entrepreneurs coming into IdeaHQ.

Shane is a firm believer that hardwork and sound strategy rather than “bucketloads” of cash is what makes great businesses. He talks and walks this belief.

Shane is the CEO of IdeaHQ and is very hands on. Through investing his own money in the business, Shane is very conscious that capital invested in each IdeaHQ business is applied in the most optimal way.

He is CEO of, which is wholly owned by IdeaHQ and the fastest growing business within the group.

NZSA Event June 2012 – Sir Peter Maire “Turning around and rebuilding a couple of investment disasters”

Sir Peter Maire DCNZM “Turning around and rebuilding a couple of investment disasters”

Tuesday, June 12, 2012 from 5:30 PM7:30 PM

NZSA June 2012 Sir Peter Maire

Come along for an entertaining and candid presentation with Sir Peter Maire. From Navman Peter went on to become a minority investor in various technology companies. Two of these companies got into serious financial problems after accruing massive financial losses. In 2009 Peter ended up owning both compaines and began the rebuilding process. Today both companies are profitable and growing internationally. Peter will cover the reasons for failure during the GFC and the turnaround process which included restructure, product development and building out global distribution.
Fusion Electronics operates globally in the consumer marine and automotive audio market.  Fusion Transactive was the retail petroleum software division of Provenco that Peter acquired in 2009, it provides retail software and payments hardware to the global petroleum market.


Sir Peter Maire started Talon Technology with Lionel Rogers in the front room of his house in 1987. In 1995 French company Plastimo becomes Talons European distributor. They launch a marine brand and sales treble following moving into the consumer GPS market in 1998. In 2001 Maire rebrands Talon Technology as “Navman” (a brand name bought off Plastimo for a $1) and wins a government research grant to develop in-car GPS navigation.

By 2004 Navman has revenue in excess of $100 Million. Brunswick, a New York Stock Exchange-listed manufacturer of marine and recreation equipment, buys a 70 percent stake in Navman – taking up the remaining 30% in 2005. Peter Maire – divested of running Navman – established Tahia Investments in 2006 taking a 20% shareholding in GPS Crystal manufacturer Rakon and investing in several other hi-tech companies including Orion, Cadmus and Fusion.

We await Peter’s next moves…



NZSA Event May 2012 Craig Richardson on “Renovating the worst house on the best street”

Craig Richardson on “Renovating the worst house on the best street

Tuesday, May 8, 2012 from 5:30 PM7:30 PM

NZSA May 2012 Craig Richardson

An evening with Craig Richardson Director of Jade Software and CEO Wynyard Group.

In late 2010 Jade Software Managing Director Craig Richardson discovered his technology company was the “worst house on the best street”

In two short years, during a period of unprecedented global financial crisis, the company has redesigned, renovated and innovated its way to the very forefront of the international fight against threats, crime and corruption. It’s newest venture launched in March 2012 – Wynyard Group, has more than 2,000 customers in 80 countries with solutions already ranked in the top 3 globally by technology research firms. Craig will give a deeply honest account of the successes, the mistakes, the risks and rewards of leading one of New Zealand’s most exciting new businesses ventures.

Craig Richardson joined Jade Software as Managing Director in 2009 and became CEO of the company’s global security and intelligence business, Wynyard Group, when launched in 2012. Prior to Jade, Craig was Chief Financial Officer for the Pacific operations of ASX-listed companies Coca-Cola Amatil and BlueScope Steel. Craig has also held senior executive roles in finance, strategy, planning and operations with Vodafone Australia, Vodafone Sweden, SingTel Optus and BHP. An outstanding opportunity to spend an evening with one of New Zealand’s true technology leaders on the global stage.