Burn your brochures: Online lead generation for Kiwi tech companies

Selling technology B2B has transformed in the last decade. Traditionally it involved sending out a sales team to trade shows and meetings, armed with glossy collateral, to nudge a prospect along the buying process.

Generating leads online – both high in quantity and quality – is becoming an export marketers’ most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.

There can be a lot of moving parts in any lead generation campaign and often it’s difficult to know what’s required to set it up and which parts need fine tuning. So what goes into a best-of-class lead generation engine?

Find out at a fast-paced, interactive seminar with technology marketing consultants Concentrate. Learn the key ingredients of effective online lead generation, and see some examples of local companies doing it well.

Learning outcomes

Participants will gain the appropriate skills and confidence to understand:

• how to make your sales teams more effective.
• the key trends and best practice in successful online lead generation.
• the behaviours of high growth companies and how to emulate them.
• how to create and deliver relevant and interesting content.
• how to develop a marketing action plan that is practical and agile.
• how to maximise the value of their marketing spend.

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