International Business Development in today’s social world

The traditional line between marketing and selling has been erased by the Internet and Social Networking. Finding, connecting and transacting with clients is becoming transparent – what you say and what you do is seen and shared by the community or market you serve.

Join us to hear Hamish Macdonald share his experiences from working with 100+ top international retailers on their e-commerce, multi-channel strategies in this new era, companies like Sports Direct from the UK and La Redoute from France, Dick Smith and Kathmandu among others closer to home.

Hamish will also offer tips for getting the most out of expensive overseas sales trips and working across multiple time zones: getting intro’s and opening doors when you’re from the other side of the world and they’ve never heard of your business.

After completing his MBA at Auckland University, Hamish worked for TradeMe as their Commercial and Global Business Development Manager during their transition from an online auction site to a significant marketplace for online business.

 
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