Can you afford your growth strategy?

How do you manage the chasm between ambitious global goals and limited marketing resources?  What role should marketing really be playing in your company? Christelle Blanchet-Aissaoui will tackle these questions head-on, drawing on her experience as a tech entrepreneur in France, Head of Marketing at Movio, and more recently across a range of tech companies as a Director and virtual CMO for Proxi.

Targeting your investment in marketing is essential to meeting the tough challenge of scaling up and competing overseas. Christelle will discuss how kiwi tech companies are leveraging strategic marketing to fuel their business growth, as well as provide insights into getting measurable results with the resources you have.