Fuel50: Taking on the US as a startup

Anne Fulton & Jo Mills with Fuel50 CareerPath software are doing a David & Goliath act at the moment tackling the US market. An ICE Angels funded company, Fuel50 established a US operation a year ago, are in the throes of re-locating the business to the US and are going through a steep US market learning curve. Having brought on board some blue chip companies like CitiGroup, Bank of America, Ingersoll Rand, Chubb and CocaCola already – Jo, Anne and the team are ramping fast and learning lots on tackling the US market.

They will share their start-up story and will be open to any questions that you may have for them about:

• Building a product that meets global standards and US standards in particular
• Establishing a US sales operation
• Playing with the big boys: how to market to the US as though you are already a player
• The legals and financials : what we’ve learnt in the last 12 months
• Acting like a local – fake it till you make it

Jo Mills is Head of Product and Client Strategy and has established a high performing Product Development team here in NZ and a Global Client Care program, Anne Fulton looks after sales, marketing and finance. Together they have written book on The Career Engagement Game, which is now out on Amazon.

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