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Movio – Shaping the future of movie marketing
November 8, 2016 @ 5:30 pm - 8:30 pm
Will Palmer and co-founder Peter Beguely met in 2006 and established a loyalty and CRM solution, originally designed for Berkeley Cinemas in Auckland. The key premise was to analyze transactional data from the loyalty program to create highly targeted and relevant email and SMS marketing campaigns for their loyalty members.
Peter and Will soon realized that they had cracked the formula to increasing cinema attendance. This experience highlighted the need to empower exhibitors to understand and engage with moviegoers via technology that was made specifically with their industry in mind.
Today, Movio is the global leader in marketing data analytics and campaign management software working with leading cinema exhibitors, film distributors and studios. Movio’s mission is to revolutionize the way the film industry interacts with viewers, increase box office revenue and improve the quality of content produced.
Come and hear Will share the Movio story and lessons learnt from growing a global cloud-based analytics and data platform for the movie industry.
Will Palmer’s LinkedIn Profile
Bring a Friend
Don’t forget our NZSA referral promotion: when you refer a friend or colleague to an event, you receive a free drink, and they receive a complimentary bottle of wine if they decide to join NZSA! The guest must fill in your name as the referrer when registering for a standard ticket and must not have attended a NZSA event in the past 12 months.
Networking: 5.30 – 6:00pm
Wine tasting & Dinner: from 6.15 pm
Presenter: 7.00 pm
Dessert and Networking: 7.30 pm
*These timings are a guideline and are subject to change
Note: Bookings are essential as we need to have adequate seating and catering. If you have any special dietary requirements, please let us know when you order your ticket.
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